the story behind the firefly label….
Firefly at Tanglin Mall is a concept store offering beautiful, unique, handmade fashion, accessories, furniture and homewares. Firefly has been around in Singapore for the last 13 years, since the designer, Wendy moved here from Australia and brought her fashion brand with her. Women all over Singapore quickly came to know that Firefly offered them unique, quality, natural cooling fabrics and easy-wear styling in sizes and fits for real women with curves and all! 100% Australian designed, Firefly was soon the only summer resort wear women needed for the long hot Singapore months and Firefly soon had quite a following on the little red dot as it had in Australia.
It’s only recently that, on one of her many designing trips to India, Wendy finally caved to her love for the intricate hand-crafted furniture and homewares that the country had to offer. By the end of her design trip she was filling a 40foot container and her passion for furniture shopping was over-taking! And so, welcome Firefly Home, the latest string to the Firefly Collection bow! Firefly, the brand, stems back to the Sydney boutique fashion scene of the early 2000’s where Wendy Morton-Edwards, the designer behind the Firefly collection first launched it.